Transforming Channel Loyalty for India’s Largest Furniture & Fittings Manufacturer

About Client

Industry

Furniture & Fittings

Business Type

Construction

About Project

This project aimed to solve a major industry challenge-retaining loyal channel partners in the competitive furniture and fittings market. By developing a QR code-based digital loyalty program, IConflux empowered carpenters and site workers to earn reward points for using and recommending the brand’s products. The seamless mobile app not only strengthened partner engagement but also provided valuable data-driven insights to the brand, making it a game-changing solution for customer retention and brand loyalty.

Challenges

In a highly competitive market like India, where multiple brands manufacture furniture and fittings, retaining channel partners is a constant challenge. A leading dealer of India’s largest furniture and fittings brand faced a pressing issue—channel partners, including carpenters and site workers, were not exclusively recommending their products to end customers.

To tackle this, the dealer envisioned a Loyalty Program to incentivize and retain channel partners. However, executing this program required a seamless digital solution, and IConflux stepped in.

Solution:

IConflux designed and developed a mobile app tailored for the brand’s channel partners, enabling them to earn rewards for every product they used in their projects. Here’s how it worked:

QR Code-Based Tracking:

We implemented a system where each product package had a unique QR code. Channel partners had to scan the QR code using the mobile app to confirm the use of that product.

Instant Reward Points:

Each successful scan awarded loyalty points to the partner’s app account.

Data-Driven Insights:

The app also enabled the brand to track and manage its channel partner engagement efficiently.

Redeemable Rewards:

Partners could later redeem accumulated points for exciting prizes such as kitchen appliances, water jugs, and air fryers—items that resonate with their personal and family needs.

The Impact:

Boosted Brand Loyalty:

Channel partners were now motivated to choose this brand’s furniture and fittings over competitors, ensuring consistent sales.

Stronger Partner Engagement:

By offering practical, high-value rewards, the program attracted and retained more partners than ever before.

Data-Driven Decision-Making:

With partners registering on the mobile app, the brand gained valuable data to enhance its marketing and sales strategies.

This digital transformation redefined channel loyalty in the furniture and fittings industry, proving that technology can be a game-changer even in traditional sectors.

By digitizing the channel partner loyalty initiative, IConflux empowered India’s largest furniture and fittings manufacturer to strengthen brand loyalty, enhance partner engagement, and gain valuable business insights. The seamless reward-based system not only motivated channel partners to prioritize the brand’s products but also ensured a structured, data-driven approach to sales and inventory tracking. This transformative solution showcases how digital innovation can drive business success in traditional industries—and at IConflux, we make it possible.

Testimonials from our valued clients

We bring our experience, expertise, and innovative mindset into every project to deliver the best results.

IConflux understood exactly what it takes to build a native music app. Smooth process, timely updates, and solid tech support. Couldn’t find a better partner. Highly recommended!

Willem Zevenbergen

President @ Tracx System Ltd

IConflux delivered a powerful, user-friendly solution that transformed our operations. Their expertise, quick response, and dedication to quality truly stand out. Absolutely recommend them for reliable development.

John Ragsdale

CEO @ TAP Innovations

From HR to internal ops, they streamlined everything. What started as a platform idea turned into a full digital transformation. Big boost in efficiency, thanks to the IConflux team.

Gurdeep Singh

IT Head, SKH Group